First World War Centenary inspired artwork app ‘Dazzle It’ launched

8 September 2015 | Kate Clements

A new app which allows users to ‘remix’ artwork by Sir Peter Blake has been launched. ‘Dazzle It’ is commissioned by 14-18 NOW, the official First World War Centenary cultural programme, with support from Bloomberg Philanthropies.

The new app is one of a number of art commissions marking the First World War Centenary, made possible with funding from the Heritage Lottery Fund (HLF) and Arts Council England. HLF has also confirmed another £5 million of investment, which will enable 14-18 NOW to make additional new commissions in 2016.

The app is inspired by early 20th century artists who painted British vessels in dazzle camouflage to confuse enemy U-boats (submarines). Sir Peter Blake recently ‘dazzled’ the Mersey Ferry Snowdrop, in a commission by Liverpool Biennial, 14-18 NOW and Tate Modern, in partnership with National Museums Liverpool and Merseytravel.

Now, aspiring artists around the world can remix his ‘Everybody Razzle Dazzle’ design and apply it to their own photos or gallery images. The dazzle image remix can then be applied to a 3D model and viewed, via their device’s camera, within an augmented reality scene. ‘Dazzle It’ users can also choose Tobias Rehberger’s Dazzle Ship London monochrome pattern, which features on the HMS President vessel on the River Thames.

Sir Peter Blake said: “Dazzle It uses cutting-edge technology that allows aspiring artists everywhere to remix my design and discover more about the way in which early 20th century artists participated in the war effort.”

Users can share their unique 3D artwork across social networks or upload it directly to a gallery which features more information about dazzle ships.

Find out more about the app on the 14-18 NOW website.